Don’t sell the saddle, sell the experience of horseback riding
Willem Overbosch
09/06/2022
When selling sustainable development, think about the experience and the outcomes, not the theory and the framework.
It's not just about the environment; when seen through the lens of the United Nation's Sustainable Development Goals, sustainable urbanisation needs to include a range of additional elements including:
Sustainable development is not only an opportunity to contribute to a sustainable future for people and the planet, it is also good for business! Consumers, employees and government are all demanding a commitment to these goals, businesses who embrace them, take action and report progress will have a competitive advantage.
Larger corporates and multinational organisations are already reporting on ESG (environment, social and governance) outcomes, but there is a significant opportunity for an association to support their small business members to understand, take action and expand their contribution beyond a pure environmental focus to include social, ethical, and community sustainability.
No one business can change the world. Make sure you are not on the journey alone, sharing your journey with your supply chain and collectively improving your impact is not only good for people and the planet, but can be VERY good for business. Talk to us to find out how you can help your business and other businesses in your supply chain to begin their journey to SDG Alignment.
When selling sustainable development, think about the experience and the outcomes, not the theory and the framework.
Diversity and Inclusion is a central pillar of the Social and Economic contribution to Sustainable Development. It is also one of the most challenging areas for small business to measure and take meaningful action.
