It’s game on for sustainable development in sports
This weekend we will find out if Max Verstappen will be the first Dutch Formula 1 World Champion or if Lewis Hamilton wins his eight world title. But there’s more to Formula 1 than just racing.
This year’s Formula 1 Heineken Dutch Grand Prix in Zandvoort on September 4th was an example of how sustainable development and mass crowd events can go hand in hand. Only 2% of the spectators that came by car and more than 90.000 fans travelled to the circuit by train and bike.
Waste management
But there was more! Another great example was the recycle system. At the entrance all spectators (including me) were given a token to “Never give up your cup“.
Every time you bought a drink you had to hand in your token (valued at € 1,- ). Only if you returned your cup you got your token back. If you still had your token at the end of the event you could win a prize.
The effect was spectacular. Hardly any waste on the grandstands. A big compliment to Mark Appel and the CM.com for supporting this innovative concept as part of a sustainable marketing campaign.
What’s your position on the grid?
Sustainable development is more than just the environment. The Dutch Grand Prix is an example of co-creation and collaboration towards a common goal.
We are very curious to learn what sustainable development means to you. That’s why we Jooske de Groot Maud Zaal Verônica Labad Michiel Hoogenboom Moniek Tiel Groenestege Daphne Saraç Microsoft and Business Models Inc. have teamed up to support business leaders and entrepreneurs in The Netherlands in their sustainable development journey.
If you have 10 minutes to spare today or during the final Abu Dhabi Grand Prix weekend please flip open your laptop and let us know by completing this self-assessment.
After completion you will get an email with a link to your own sustainable development dashboard to get you up to speed!
Enjoy the race!
